"People buy experiences - not products." This statement was made by Adobe CEO Shantanu Narayen at the Adobe Summit a few years ago - and it is even more relevant today than ever before.
The product itself is no longer the main differentiator between good and excellent companies. Companies compete for customers’ hearts and minds. They aim to exceed customer expectations at every touchpoint of their customers’ journey. This involves the total of all experiences a customer has with a company over the course of their relationship together. It includes offline touchpoints such as retail stores, customer service departments, telephone help lines, as well as online touchpoints such as the web, app, email, eShop, forms, digital warranty and guarantee claims, etc..
Online touchpoints have become increasingly important in recent years – this has also been fueled by COVID-19 - and today distinguish the true brand ambassadors and trailblazers from merely successful companies.
These brand ambassadors and trailblazers usually have their own unique digital experience platforms that they use to deliver their digital content across all channels in an integrated and consistent way. Most leading companies rely on Adobe solutions. But what good is the best platform without the right partner at hand?
eggs unimedia can support you in your own uniquely tailored digital transformation from web content management to experience management - with Adobe technology and professional services such as strategy development, workshops, requirements analysis, solution design, development, integration, commissioning, training and further development.