on June 14 at MOTORWORLD Munich
Fast, faster, too slow
How do you deal with the incredible speed at which digital trends, innovations and new opportunities are literally rushing past us?
"Everything that can be digitized will be digitized" was what we at eggs prophesied 17 years ago and created this slogan. This prediction has obviously come true. Today, however, what makes things more difficult is that change processes are becoming ever faster and innovation cycles ever shorter.
Digitalisation is in the fast lane. How can you keep up in this “changing world”? Who wins the race when it comes to adaptability and changeability and how do we make sure not to oversleep important trends?
The eggs unimedia Adobe Customer Experience Day has been the live event for IT and business for everything to do with digital experience for many years. Experience inspiration, practical examples from successful companies, strategic thoughts and insights into Adobe technologies. Discover the extensive possibilities of the Adobe Experience Cloud and in particular of Adobe Experience Manager in lectures and demos. Get to know new strategies for your digital success and use the personal exchange of experience with many other digital marketing experts from IT and business. You can look forward to our keynote speaker Lars Thomsen, one of the world's leading trend and future researchers and Dr. Teo Pham, expert in Social Media, E-Commerce, Metaverse & Artificial Intelligence.
Our customers from Genesis Motor Europe and Safelog give you insights into their digital strategies based on Adobe technologies.
The event will take place for the first time this year at MOTORWORLD Munich – yes, the world is changing.
When? June 14, 2023, from 10:00 a.m. to 5:00 p.m.,
from 7:00 p.m. evening event
Where? MOTORWORLD Munich, Am Ausbesserungswerk 8,
Who? Online marketing users from IT and business
10:00 - 11:00 Registration and breakfast
11:00 - 11:15 Greeting, Martin Brösamle, eggs unimedia, to the recording on YouTube
11:15 - 12:00 Keynote: The changing world – How will we live and work in 2030, Lars Thomsen, futurologist, Download trends and tipping points
12:00 - 12:30 Demo: Adobe Experience Manager in action, Aline Neumann and Katja Coriand, eggs unimedia, to the recording on YouTube
12:30 - 13:00 Customer presentation: Genesis' digital marketing strategy – and how AEM supports it, Carsten Cramer, Genesis Motor Europe and Michael Deiß, eggs unimedia
13:00 - 14:00 lunch break
14:00 - 14:30 Inspiring customers with AEM Assets Dynamic Media, Joel Köbner, eggs unimedia, Download der Präsentation
14:30 - 15:00 Customer presentation Safelog: With the Safelog Service Cloud and Adobe Experience Manager into the future, Mathias Behounek and Dominic Unterseher, Safelog
15:00 - 15:30 Rethinking companies – How do we become more agile?, Matthias Lautenbacher, eggs unimedia, Download the presentation
15:30 - 16:00 coffe break
16:00 - 16:30 Success is 10% inspiration and 90% process – Workfront (work management) as a game changer, Swen Arnold, Adobe, Download the presentation
16:30 - 17:00 Future trends with generative artificial intelligence (AI), Dr. Teo Pham, Delta School
17:00 - 18:00 Get together and networking
from 19:00 evening event
Enjoy the highlights of the event
Lars Thomsen is one of the world's leading futurologists. Born in Hamburg in 1968, the trend researcher and futurologist is considered one of the most influential experts on the future of energy, mobility and smart networks. Since the age of 22, he has been advising companies, corporations, institutions and government-related bodies in Europe as a freelance entrepreneur on the development of future strategies and business models.
Dr. Teo Pham is an expert on social media, e-commerce and the metaverse. In addition, he is particularly interested in trends from Generation Z, from China & Silicon Valley. He is the founder of the Delta School, the online business school for digital marketing and has worked as a professor for e-commerce and online marketing, as an e-commerce founder and in the field of media and venture capital.
Carsten Cramer has been Marketing Manager at Genesis Motor Europe, the premium brand in the Hyundai Motor Group portfolio, since 2021. Coming from the world of agencies specializing in digital and direct marketing communication, and digital first for two decades now, he is now responsible for the digital customer experiences of an automotive brand that is already extremely successful in its home market and in the USA and is now expanding in Europe established.
Mathias Behounek ist seit Juni 2009 Mitglied des SAFELOG-Teams. Im Juni 2016 wurde er in die Geschäftsführung des Unternehmens mit Sitz in Markt Schwaben bei München berufen. Dazu beigetragen haben nicht zuletzt seine Expertise und seine Begeisterung für das Thema Softwareentwicklung. Vor seiner Karriere bei SAGFELOG war Behounek Leistungssportler im Snowboarden. Von 1994 bis 2003 war er als Spitzensportler aktiv und nahm zwischen 1996 und 2003 an allen FIS-Weltmeisterschaften teil. Der Höhepunkt seiner sportlichen Karriere, in der er mehrere Weltcupsiege und Podiumsplatzierungen erreichte, war die Teilnahme an den Olympischen Winterspielen 2002 in Salt Lake City.
Swen Arnold's international experience in technology, consulting and sales with cross-cultural teams is one of the foundations of his inspirational approach to offering the opportunity to think outside the box. As the GoTo Market Lead for Adobe Workfront and an expert in Digital Work Management, he has the ability to articulate the WHAT and WHY and provide inspiration on this topic.
Aline Neumann has been with eggs unimedia in Munich since 2018. She started out as a student trainee, which she pursued parallel to her studies. Since completing her media informatics master's degree, she has been involved in various AEM sites projects at eggs unimedia.
Katja Coriand has been part of the marketing team since April 2022. In addition to writing and designing, she is also passionate about 360° communication. With her experience from advertising agencies, corporations and start-ups, the trained media designer, communications and business economist rounds off every project with professionalism and her attention to detail.
Michael Deiß has been accompanying leading large companies on their way to digitization for over 20 years. In 2005, Michael founded eggs unimedia GmbH and has been the managing partner ever since. He studied mathematics and physics to become a teacher at the LMU Munich.
Matthias Lautenbacher has been Senior Agile Coach at eggs unimedia since 2020. As a graduate in business administration, he has been dealing with customer centricity and change projects for more than 14 years - initially as a marketing specialist, manager and as a passionate agilist. Undogmatic and practice-oriented, he develops self-organized teams and implements performance-enhancing work environments that fit the respective environment. He uses an extensive toolbox of agile frameworks such as Scrum, Kanban, LeSS and Sociocracy 3.0 as well as well-founded methods for team development and communication.
Nhan Tran has been a working student at eggs unimedia since the end of 2022. Previously, he completed his bachelor's degree in business informatics at the Technical University of Munich and is currently in the process of completing his master's degree. Among other things, he gained practical experience at the LMU Klinikum in the area of IT administration. Thanks to his extraordinary commitment, he is already taking on a responsible role with customer contact at eggs.
Martin Brösamle has been in charge of sales and marketing at eggs unimedia GmbH in Munich since 2010. Martin Brösamle previously worked in international sales for leading large companies for nine years and knows the digital requirements of successful companies. Martin Brösamle studied business administration with a focus on marketing at the FH Rosenheim and the Universidad de Alicante.