eggs unimedia becomes technology partner of the premium automotive brand Genesis Motor Europe
Munich, August 08 2022: The premium automotive brand Genesis commissions the Scholz & Friends agency "Argonauten" as the new digital lead agency for its digital direct-to-consumer platforms. Together with technology partner eggs unimedia, they will oversee the strategic, content-related and technological further development of the digital Genesis ecosystem in Europe.
In the multi-stage pitch against international competitors, "Die Argonauten" and eggs unimedia were able to convince primarily through digital excellence in a strong combination of technology and customer experience. The mandate's scope of services includes the holistic optimization of user experience, technological development in front- and backend, agile product management and strategic consulting.
The Genesis brand offers a combination of a modern direct-to-consumer (D2C) sales model for automobiles in the luxury segment paired with unique personalized services as well as standard all-round carefree packages. Argonauten and eggs unimedia are to bring this brand promise to life on the digital Genesis platforms as well, through market-specific and customer-centric further development and individualization.
Dominique Boesch, Managing Director Genesis Motor Europe: "We see every customer as our guest and want to offer them a relaxed service experience at the highest level when buying and owning our cars. We are delighted to have found two excellent partners in "Die Argonauten" and eggs unimedia to help us deliver on this promise digitally."
Stefan Mohr, COO of Argonauten: "We are proud to be given the rare opportunity to fully support a D2C premium car brand. Our ambition for digital transformation means generating real business results - we will prove that from day one."
Michael Deiß, CEO of eggs unimedia (Adobe Partner of the Year 2022): "We are looking forward to working with Genesis and Argonauten. Now it's time to give the premium Genesis brand what it deserves. A highly professional web experience management based on outstanding Adobe technology for an unforgettable customer experience."