Interflex is part of the Allegion Group and has two strategic product lines:
- security solutions
- workforce management
100 of the top 500 companies in Europe use Interflex solutions. 150,000 installed terminals and 4.5 million users per day speak for themselves.
In the B2B environment, there are different requirements for online marketing, but the same laws apply. Content must be relevant, personalized, appealing and well structured. This is the only way to generate leads via the web presence and to strengthen the RoPo (Research Online - Purchase offline) effect in sales.
During the different phases of the B2B research and purchase process, there are many different points of contact between customers and suppliers. In addition, there are several levels involved in the B2B environment (users, influencers, decision makers, buyers), which have different requirements for the web presence.
With the new website, an exciting digital brand experience was to be created for customers and interested parties by providing target group-oriented, relevant content.