"With the digitization of the application process for the promotion of real estate, we wanted to support a shift from the simple consulting business from the personal interview to the web," explains Klaus Fiedel. The IBB experts should deal with the individual high quality and large-volume business, while the standard applications are processed digitally. In relation to that, the application process should also be possible via the customer’s mobile devices and a logic that, depending on the inputs, determines the corresponding funding possibilities for the applicant and leads them through the entire process. Internally, a significant reduction in throughput times was attempted. "The throughput times" - according to the project manager - "have at least been halved by these measures in the applications".
Since December 2016, IBB has been presenting itself with a new, modern appearance on the Internet, which can also be optimally used on mobile devices due to its responsive design, the harmonization of the two digitization approaches for economic and real estate promotion as evident. This is because the new user management of the website with improved navigation means that customers now have the possibility to submit an electronic application (e-application) from every page. In the customer portal, the former static PDF forms of the IBB Geschäftsfeldes Wirtschaftsförderung (Economic Development Business Unit) were also converted into dynamic web forms using AEM Forms. "And we are taking advantage of all the possibilities offered by this technology," emphasizes Astrid Nachtwey-Plath. This extends from terminal specific customizations for desktop, tablet or smartphone, to intelligent forms with plausibility checks, pre-filling of content from the ERP system, dependencies between input fields, or automatically triggering the e-mailing of a filled-in form. At present, the solutions for real estate promotion and Economic Development Business Unit, which have been developed on various releases, are being merged on version AEM 6.2.