The Adobe Customer Experience Day on October 28, 2020, focused on the customer experience. How do companies improve the customer journey of their customers? How do they optimize the points of contact with their customers? How do companies get the most out of Adobe technologies?
With a diversified agenda and the right mix of strategy, practical examples, inspiration and above all technology, many experts had their say. The day began with Dietmar Dahmen, one of the most sought-after speakers and consultants for change, innovation and disruptive market strategies on the topic - how could it be otherwise - Corona. With his lecture he encouraged the participants to try out innovations right now. Stefan Mehner from Adobe presented the possibilities of the Adobe Experience Cloud. Christian Deinlein from HUK-COBURG gave insights into HUK's digital strategy and the use of Adobe technologies.
The event focused on the Adobe Experience Cloud - the central platform for managing and delivering content, delivering and executing campaigns and monitoring success. Other topics of the day were Cloud vs. onPremise, artificial intelligence, content management strategies and marketing automation.
Originally, the event should have taken place in June - live in Oberanger. For well-known reasons, the event was not only postponed to the fall, but also converted to a completely digital format.
"It was our chosen goal to bring an event atmosphere home to the participants and to stand out from ordinary webinars. We believe that we succeeded in doing so, as the many positive feedbacks have confirmed this", Martin Brösamle sums up the event. The participants were very satisfied with the event and the digital format and gave the organizers of eggs unimedia very positive feedback.
In spite of everything, the personal contact and direct exchange with the participants was naturally missing. The talks during the breaks, the cold drink after the event, the meeting with old acquaintances, the exchange between the participants, the delicious food, the unique ambience of the Oberanger Theater, of course a digital event cannot offer all this. Therefore, a lot of film material was created, which eggs unimedia is now partly making available to the public.
We are looking forward to the new edition of the event next year and hope for 2021.