Adobe Experience Manager (AEM) is the world's leading Web Content Management (WCM) solution and Adobe has shaped the WCM market like no other company in recent years.
AEM is perfectly integrated with other Adobe Experience Cloud solutions such as Campaign, Analytics and Target. This means that use cases can be mapped that go far beyond digital marketing and optimally serve all touch points of the customer lifecycle: From acquisition (segmenting, personalizing, newsletter, email, social, etc.) to conversion (product recommendation, app, shopping cart abandoner, etc.), from customer loyalty (next best offer, evaluations) to customer regaining.
The further development of the AEM platform is based on the experience of globally active and very successful companies, from which everyone benefits.
AEM Sites offers editors a touch-optimized WYSIWYG user interface for the creation of digital content. AEM Assets is an integrated asset management system for the management of images and videos including a streaming service for the optimized delivery of videos or high-resolution images. AEM Assets contains a multitude of AI (artificial intelligence) services, e.g. for automatic tagging of images, image processing or defining target groups.
- Do you operate websites for a large number of national companies, have many content authors, a lot of traffic and want to quickly play out new campaigns?
- You want to manage your digital assets centrally and make them available for different channels such as web, email or app.
- Are you looking for a scalable and high-performance platform with which you can meet all the requirements of a content management system?
Then you should be concerned with AEM. The latest studies by Gartner and Forrester show that Adobe Experience Manager (AEM) is one of the best CMS solutions on the market and that the Adobe Experience Cloud is the leading marketing hub. New AEM technologies such as Content Fragments and Fluid Content enable the cross-media delivery of content to different channels such as Internet, Intranet, App or Social. The content is created and maintained once centrally and can be used across all channels.
eggs unimedia has been supporting successful companies from the financial services, automotive and energy sectors in the AEM environment for years.
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